Nature's Sunshine History


Gene and Kristine Hughes became herbal pioneers, planting the seeds that became Nature’s Sunshine. Plagued with a nagging stomach condition, Gene started taking cayenne pepper at the suggestion of a friend. While the herb provided relief, it was difficult to ingest cayenne pepper by the spoonful.

His wife, Kristine, suggested putting the powder into capsules. It was a revolutionary idea—delivering the benefits of herbs through encapsulation. Since becoming the first company to encapsulate herbs in 1972, Nature’s Sunshine has grown from a small, family-owned business to one of the leading health and wellness companies in the world.

Our Purpose


We believe that natural health and wellness has the power to change lives; and through our products, our people and our business opportunity, we work to make it a reality every day.

In today’s world of overhyped ingredients, questionable claims and come-and-go products, Nature’s Sunshine is the proven choice for people seeking the lasting benefits of good health.

Our longevity is proof of our stability and wise business management; our broad selection of products points to our commitment to innovation and relevance; and our rigorous testing, exacting quality control, and self-manufacturing set the highest standards in the industry. Proven quality, expertise and results are why we are trusted and recommended by natural health practitioners and customers around the world.

So while transformation is a bold promise to make, we do so with confidence. Nature’s Sunshine brings health and wellness to millions of customers every day. And when people are healthier, lives are truly

About Nature’s Sunshine Products

Nature’s Sunshine Products (NASDAQ:NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products through a global direct sales force of more than 500,000 active independent Managers, Distributors and customers in more than 40 countries. Nature’s Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety and efficacy on the market today. The Company has three reportable business segments that are divided based on the characteristics of their Distributor base, similarities in compensation plans, as well as the internal organization of NSP’s officers and their responsibilities (NSP Americas, Asia Pacific and Europe; NSP Russia, Central and Eastern Europe; and Synergy WorldWide). The Company also supports health and wellness for children around the world through its partnership with the Sunshine Heroes Foundation.

Why we trust Nature’s Sunshine:


One of America’s Healthiest Companies NINE Years Running!

Nature’s Sunshine Products was recognized by Interactive Health as one of the Healthiest Companies in America. Based in Chicago, Illinois, Interactive Health evaluates approximately 2,000 companies each year for this prestigious award, and in 2015, only 154 companies qualified for this recognition. Nature’s Sunshine is the only company in America that has received this award for nine consecutive years.*

A global leader in health and nutrition products, Nature’s Sunshine focuses on helping people live healthier lives. As part of its mission, Nature’s Sunshine encourages staff to adopt healthier habits and promotes a “culture of health” through a variety of programs, including:

Nature’s Sunshine Health Programs

12-week Fitness Challenge
Annual 5K Fun Run/Walk
Veggie Challenge
Walktober Walking Program
Annual Health Fair
Gym Membership Reimbursements
Complimentary Nature’s Sunshine Products
And more

Each year, NSP employees see success through Company-sponsored programs with measureable health benefits in key areas, including lower blood pressure, lower LDL cholesterol and triglycerides as well as improved blood glucose levels.

“The Healthiest Companies in America award recipients prove that employers can both engage their employees and improve their health outcomes,” said Cathy Kenworthy, President and CEO of Interactive Health. “With holistic, engaging and personalized workplace wellness programs that encourage and achieve great participation, employees lead healthier and more productive lives. We are so proud to applaud the success of each and every organization receiving this award.”

“We’re extremely proud of this accomplishment,” said Gregory L. Probert, Chairman and Chief Executive Officer of NSP, “as it demonstrates our Company’s ongoing and relentless commitment to health. To earn this award nine years in a row is a unique recognition, and it is great to see our employees take advantage of the wellness program and other tools and benefits we offer to help them maintain and improve their health. This recognition is a tribute to the character of our workforce, the quality of our premium products and our Company mission.”

Christine Frazier, Manager of Insurance Benefits and Wellness at NSP, added, “The tremendous executive support of our wellness program and its many options is what makes such an award possible. Their support, combined with the efforts and dedication of our employees, have made our company a healthier, happier place to work. Nature’s Sunshine is truly part of an elite group to have achieved this status.”

NSP believes that healthier employees create a stronger company and a more productive workforce. We strive to support this philosophy each day. Probert concluded, “As a health company, we lead by example….we practice what we preach.”


Forbes Names Nature’s Sunshine one of America’s Most Trustworthy Companies

Earlier this year, Forbes published its list of America’s 100 Most Trustworthy Companies, naming Nature’s Sunshine Products under its Micro-Cap category*. Being named to this list demonstrates that NSP is “a model of openness and integrity,” according to Forbes’ own description.

Nature’s Sunshine (NATR) is one of just four companies in the entire pharmaceuticals category to make it on the list. And we’re the only one that’s a direct selling company. Of the four, NSP also had the highest AGR score (92 out of 100).**